The main reason is for exposure. Having your business in an industry directory is beneficial to you for many reasons.
If a prospective customer is seeking some form of beauty service, the prospective client may likely search for beauty salons in Canada for example and then search for a specific city. If you are part of a directory the visitor will likely find you when searching the directory since the visitor does not know the name of your business.
An example: Carla a visitor from Italy is coming to visit your area. Carla would not necessarily know of your business, she would likely do a google and conduct a search for “salons in Canada” would she find your beauty business? Go ahead and search for “salons in Canada” is your business listed?
Is Salons of Canada listed there?
Yes – We are number 3 on page 1. If your business is listed in our Exclusive Beauty Directory – Carla would find you.
Our goal is to be number 1 in all beauty categories.